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Every year, we see a lot of new products and brands trying to fit in the market and make their place in retail stores and on customers’ shopping lists. In the dynamic world of retail, merchandising is a powerful tool that aims to create a captivating and seamless shopping experience for customers while maximizing sales for the brands. Merchandising is a crucial tactic of product marketing and is much more than just displaying products on shelves.

Merchandising is a strategic practice of placing products on the shelves that attract eyeballs of the consumers and influence purchases at the p

Every year, we see a lot of new products and brands trying to fit in the market and make their place in retail stores and on customers’ shopping lists. In the dynamic world of retail, merchandising is a powerful tool that aims to create a captivating and seamless shopping experience for customers while maximizing sales for the brands. Merchandising is a crucial tactic of product marketing and is much more than just displaying products on shelves.

Merchandising is a strategic practice of placing products on the shelves that attract eyeballs of the consumers and influence purchases at the p

BTL activities refer to marketing activities that reach directly to target customers, as opposed to ATL (Above The Line) marketing, which gets a wider and more popular customer. BTL marketing includes in-store promotions, direct mail, email marketing, telemarketing, trade shows, event and experience marketing, targeted advertising, and more. Included. These activities aim to increase brand awareness and sales by creating personal and engaging relationships with target customers.

In a dynamic and trending world, companies cannot succeed with traditional strategies. As consumer lifestyles ch

Know Your Customer (KYC) is a critical factor in combating financial crime and money laundering today, and customer identification is the most important aspect as it is the first step to better performance in other stages of the process.

Let's start with the definitions of KYC and eKYC and see how advanced identity verification systems can better support the KYC process. Have finished?

What is KYC? KYC is about knowing your customers and sometimes getting to know them.

KYC, or KYC verification, is a mandatory process that identifies and verifies a customer's identity upon opening an

When you're ready to launch a brand promoter program with your employees, customers, influencers, and other stakeholders, follow these steps:

Define the goals of your brand promoter program. Most brand promoter programs focus on brand awareness. If your goal is brand awareness, you should measure the success of your program by tracking mentions, hashtag usage, and follower growth. If your goal is to increase sales, you can use special links or coupon codes to track your success. Other goals include entering a contest or getting people to subscribe to your blog or newsletter. Decide how to

When a customer walks into your store, ideally, they would like to make a purchase. Eventually, they left home and went to your store. If nothing else, they'll consider buying from your store. But there's a big problem. Today's customers have short attention spans. Advertisements and advertising campaigns are everywhere. Everyone is virtually immune to most of these stocks.

Customer engagement is the connection between your customers and your brand. We focus exclusively on retail, leaving behind the various channels we use to attract customers. At the end of the day, we want to help store

The ultimate goal is to use your retail space to make your store stand out, attract shoppers, and generate more sales. Creativity is the key to good visual merchandising, and bringing vision to life should be your focus.

What are the four elements of visual merchandising? There are four main elements to visual merchandising: You can place ads on these items to attract customers.

Attracting the attention of passers-by and encouraging them to enter your store is the main purpose of good visual merchandising.

Develop a solid social media marketing strategy around your brand's markets.

Your target market must be defined from the start, stating whether there will be room for expansion or diversification. Your target market and marketing channels must also be determined from the beginning, clearly stating whether there will be room for growth or diversification. Your brand's visibility on social networks, including Twitter, LinkedIn, Pinterest, Facebook, Reddit, and Quora, will depend on your chosen social strategy. Adjust your brand copy according to the social platform to reach the largest possi

In Today’s era, to sustain, the brand needs to be in the eyes of the customers. People are open to exploring and experimenting with new products, and therefore no brand should let go of any opportunity to grab eyeballs towards their products, especially during the festive season.

In-store merchandising is a critical aspect of retail success, especially during festive seasons. Creative displays attract customers, boost sales, and enhance brand image. Love in Store's Displaython exemplifies how internal competitions drive excellence and benefits both clients and employees.

In the age of e-commerce, online selling has become one of the most popular and profitable businesses. However, not all online sellers can achieve their desired sales even after sufficient advertising. Many factors can contribute to the failure of online sellers to reach their sales goals like poor designing of product images, inefficient content creation, or marketing strategies. It is very crucial to identify your potential audience and study their purchasing behavior to get par ahead of your competition and reach your desired sales.

Before conducting business with a client or entity, a set of procedures referred to as "Know Your Customer" (KYC) is meant to verify that person's or entity's identity. The KYC process typically involves collecting specific information from a potential client and verifying that information to ensure its accuracy in order to estimate the potential business risk of onboarding a new client.

The KYC verification process is required by global anti-money laundering (AML) and terrorist financing (TF) protocols, which seek to stop illegal activity and financial crime. Risk management, workflow aut

By utilizing below-the-line promotion strategies, the company can keep control over its marketing initiatives and avoid paying middlemen and outside agencies. Therefore, BTL promotion is less expensive than ATL promotion.

BTL advertising can generate sales because it targets consumers based on their needs or preferences. Results are easily quantifiable, offering valuable data for determining the return on investment. We will discuss two of the numerous btl activities here.

Sales promotions, also known as btl activities, are short-term retail sales growth strategies that attract new cust

As it advances, technology becomes increasingly a part of our daily lives. Our online and offline activities are no longer separated. Marketers, salespeople, and customer service representatives must adapt as consumer behavior changes. We'll need to pursue a single, all-encompassing strategy that gives customers access to our channels whenever they want.

By combining the benefits of every communication channel, marketing teams can use omnichannel marketing to spread a brand message successfully. The likelihood that target customers will convert to leads is also increased because they can r

Data is the key to making wise decisions and succeeding in the current fast-paced business world. And having a clear understanding of your sales metrics is crucial when it comes to sales.

Because of this, effective businesses put a strong emphasis on measuring every component of their sales team, sales strategy, and go-to-market model.

However, choosing which sales metrics are essential with so many available can be confusing.

We've put together this comprehensive guide to sales metrics to assist you in locating the figures you need to be aware of.

Consumers often make their first impression based on what they see. Therefore, the field of visual merchandising can play an important role in improving in-store appeal, ambiance, and customer experience. Effective visual merchandising turns your physical or digital environment into an extension of your brand image. This article explains what visual merchandising is, what types of visual merchandising there are, and how to improve your visual merchandising.

Visual merchandising is the act of organizing and displaying products in a retail space. It is used to present the product and its fea

Marketing trends are ever-changing; modern tech and digitization have evolved how we market products/services. ATL activities have lost their hold as the prime measures to reach potential audiences. BTL activities have taken the lead in the modern-day brand promotion scene with marketing gurus preferring to move towards experiential marketing solutions.

The modern consumer is more discerning due to the increased availability and options. They are unlikely to be duped by phony promises and 'irresistible' sales. They are becoming increasingly demanding and want authentic experiences beyond t

Field marketing consists of a number of activities that marketers perform in the field or field.

They are specially trained in what they do: building brands.

These activities help you improve your customer relationship management efforts.

Examples of field marketing activities include product demonstrations, direct sales promotions, roadshows, webinars, and events. All of these activities are measurable, which is one of the reasons why they are effective.

The purpose of a field marketing agency is to induce, influence, educate, and persuade consumers to make a purchase. What are t

Listen to Aditya Goel, Co-Founder at LIS and AM, and learn from him what we do in the Retail sector and how we are empowering various leading FMCG, FMED, Alco-bev and Electronic brands.

Investing in digital mediums can be a good option to advertise, but is it the right way to influence the buying decision of your consumers?

Learn from Aditya Goel, how to make the right investment decision when investing in Modern trade and how can influence sales at the point of sale

Investing in well-trained brand promoters, brand merchandisers, beauty advisors and demonstrators can be a better opt

Listen to Aditya Goel, Co-Founder at LIS and AM, and learn from him what we do in the Retail sector and how we are empowering various leading FMCG, FMED, Alco-bev and Electronic brands.

Learn from Aditya Goel, how to make the right investment decision when investing in Modern trade and how to influence sales at the point of purchase.

Investing in digital mediums can be a good option to advertise, but is it the right way to influence the buying decision of your consumers?

Investing in well-trained brand promoters, brand merchandisers, beauty advisors and demonstrators can be a better

If you own or run a business, you have a brand for that business. Branding is the process of creating a strong and positive image for your company, products, and services. It is essential to help your business stand out in the market. Branding is important because it's the first thing your audience sees. This is communicated through your logo, color scheme, and messaging.

But what is a brand promoter? A brand promoter is someone who represents your company or business in a positive light.

This helps build trust with your audience of potential customers. Ultimately, it helps bring custom